Leadbox Lena
ROI Calculator

See what Lena would have recovered last month.

Enter the dealer's monthly call volume. We'll model how many missed calls Lena's recovery SMS would have brought back, the revenue across Sales, Service, and Parts, and the resulting ROI multiple — all in real time.

Step 1 — Inputs

Dealer's monthly inbound calls

calls / month
Total tracked inbound across Sales, Service & Parts.
Step 2 — % of calls missed
Industry average35%
Calls that ring out without being answered. Lena sends a recovery SMS to 100% of these.
Step 3 — SMS reply rate
Of recovery SMS sent25%
Industry avg ≈ 25%. Yorkdale Ford ran 24.6% in April.

What Lena would have recovered

monthly · all categories
Estimated leads recovered
88
customers re-engaged each month

that would otherwise have been lost. Roughly 1 in 4 people who called and didn't reach you would come back into a conversation with Lena's recovery SMS.

+$ recovered revenue per month (see below)

Recovery funnel

live · based on inputs above
Total calls
1,000
inbound on tracking
35% missed →
Missed calls
350
no one picked up
100% sent →
Recovery SMS
350
sent automatically by Lena
25% replied →
Replied
88
customers re-engaged
leads recovered

Mix of missed calls by department

Adjust to match the dealer's profile. Sales, Service & Parts should sum to 100%.
Total: 100%
Sales20%
Service60%
Parts20%

Recovery by category

Tune close rate & gross profit per dealer. Volume is driven by the inputs above.

Sales
Vehicle inquiries · trade-ins · finance
Missed calls70
Recovery SMS sent70
Replies18
Close rate 12%
Of replies, % that become a sold deal.
Average gross profit per deal
$ / deal CAD
Front + back-end gross combined.
Revenue recovered
$5,400
2 deals × $2,500 gross
Service
Maintenance · recalls · service appts
Missed calls210
Recovery SMS sent210
Replies53
Close rate 35%
Of replies, % that book an RO.
Average gross profit per RO
$ / RO CAD
Avg gross per repair order (parts + labour).
Revenue recovered
$5,936
19 ROs × $320 gross
Parts
Parts orders · accessories
Missed calls70
Recovery SMS sent70
Replies18
Close rate 45%
Of replies, % that buy a part.
Average gross profit per parts ticket
$ / ticket CAD
Average margin per parts counter sale.
Revenue recovered
$680
8 tickets × $85 gross

Total recovered revenue & ROI

Breakdown

Sales
2 deals · 18 replies
$5,400
Service
19 ROs · 53 replies
$5,936
Parts
8 tickets · 18 replies
$680
Lena monthly cost $919/mo CAD
Base subscription $399.00
Per call processed 1,000 calls × $/call
= 1,000 × $0.52 $520.00
$399 base + $0.52 per call processed.
Total deals closed 29 across Sales, Service & Parts
Total revenue recovered $12,016 summed across categories
ROI multiple 13.1× For every $1 spent on Lena, you recover $13 $12,016 revenue ÷ $919 Lena cost
Sales: 18 × 12% × $2,500 = $5,400 Service: 53 × 35% × $320 = $5,936 Parts: 18 × 45% × $85 = $680

Estimates are illustrative and based on dealer-provided inputs. Recovered revenue assumes the dealer wouldn't have reconnected with these missed callers without Lena.